Employer Branding

The big, bad, sexy world of Employer branding.

We sit at our desks looking at recruitment agency websites/socials, and 99% of the time thinking “How can you get this so wrong?”.

We put it down to 3 things:

1. Not bothered – doesn’t generate direct revenue, so who cares.
2. Don’t know where to start – fair enough, not many people do.
3. Did this when we set up the company 18 years ago – not that much has changed has it?

There is way more to employer branding than just a nice page on a website patting yourself on the back for offering benefits like 20 days holiday and a pension scheme. It’s about making attracting, hiring and retaining way more sustainable.

You can do this through a number of different ways, but out preferred method is by the use of video.